Black Friday Mattress Sale: 2018 Guide

Best Black Friday Mattress Sale Guide: 2018 Edition

It’s that time again! Black Friday is approaching! Known as one of the best times of the year to get excellent deals on items such as appliances, televisions, and mattresses, Black Friday is also known for being difficult to navigate. The crowds can get hectic, the lines long, and every year it’s harder to tell what is a good deal and what isn’t. This is especially true for mattress shopping, which can be confusing on a typical day. Now there is a Black Friday mattress sale to consider, as well as Cyber Monday mattress deals.

That’s why we put together this guide, which will cover:

  • The Secret to Finding the Best Sales.
  • The Best Black Friday Mattress Sales.
  • A Comprehensive List of Black Friday Mattress Sales.

In a hurry? Check out our 30-second summary below.

30-Second Summary: Best Black Friday Mattress Sale

  • Our overall mattress recommendation: Amerisleep AS3—The AS3 is among the highest-rated mattresses on the market, thanks in no small part to the sleep-enhancing technology found in the mattress and Amerisleep’s hassle-free sleep trial. This year’s Black Friday deal includes $200 off any mattress purchase and two free pillows. Use code BF200 upon checkout.
  • Our innerspring mattress recommendation: Stearns & Foster Estate Palace Luxury Firm—With above average customer satisfaction, this innerspring mattress is a solid choice for a reasonable price. As part of Macy’s Black Friday deals, the Luxury Firm is priced at $1,499.

Let’s get started by asking the essential question any savvy Black Friday shopper asks: Where do I find the best deals?

Black Friday Mattress Sale 2018: The Secret to Finding the Best Sales

Unfortunately, not all Black Friday mattress sales are created equal. Flashy ads and large price discounts can distract you into thinking you’re getting a great deal.

So how do you identify a great deal among the Black Friday noise?

Don’t Underestimate Online Brands

Online mattress shopping may seem counterintuitive. You may be thinking: Shouldn’t I try a mattress in-person to see what I like?

While this isn’t exactly true (more on this later), we want to highlight online brands for a different reason: the value.

Upon first Black Friday research, it may seem like online brands have small discounts compared to big-name brands sold in stores. However, online brands are typically less expensive to begin with, meaning you can still come out ahead, even if the sale seems smaller.

Companies that sell directly to customers or sell mostly online are going to have less overhead, and they often don’t pay commissions, which means they can offer high-quality mattresses at an affordable price.

The reason? Retail mattress stores charge markups, even as high as 200% to account for high overhead and commissions. These high markups are passed on to customers like you.

The Story of Sally the Mattress Shopper

How does this affect your Black Friday experience? Let’s consider our mattress shopper Sally. Sally is a well-informed shopper who’s good at spotting awesome in-store deals. She walks into a retail store on Black Friday because she saw an ad on TV for $300 off a well-known brand of mattresses. The mattress she’s considering is typically priced at $3,000, meaning she could walk away with 10% in savings.

Pretty good, right?

Maybe, but what if Sally took the time to research online brands and found a comparable, or even better, mattress for $2,200? The site’s Black Friday discount is only $100, yet she’d still spend less overall, while most likely receiving a better sleep trial than the mattress store offered—not to mention she’d avoid the hassle and pressure of in-store mattress shopping.

And that’s not all. Sometimes, retailers will go all-out on advertising “promotional” mattresses. These are cheap, low-quality mattresses designed to get people in the store. Sally may have been savvy enough to pass on these mattresses, but she talked to another customer who thought the $199 mattress was a good deal.

We’ve got more tips to share on finding the best Black Friday mattress sales later in this guide, but first let’s review the top Black Friday mattress deals we found.

Our Recommended Black Friday Mattress Sale

We’ve broken our recommendations into two categories:

  • Overall Recommended Sale: The single mattress sale everyone should know
  • Overall Recommended Innerspring Mattress Sale: A deal innerspring mattress lovers will want to jump on.

Overall Recommended Sale: Amerisleep’s AS3

AS3 the best cyber monday mattress deals

Amerisleep has a great mattress deal for its AS3 model, one of the highest-rated mattresses around today. More than 95% of Amerisleep customers rate the AS3 four or more stars, among the highest customer scores we’ve seen. The AS3 also comes with a 100-night risk-free trial, giving you ample time to ensure the mattress meets your needs.

For Black Friday, customers can enjoy $200 off their purchase (for the AS3 or any mattress purchase) along with two free pillows.

Use Code BF200 to claim this deal upon checkout

Amerisleep mattresses come with many benefits, including:

  • A cover FDA-determined to promote more restful sleep.
  • A long sleep trial so you can make sure the mattress is right for you and a 20-Year Warranty, guaranteeing the product you love will last.
  • A layer of zoned support foam clinically proven to help reduce pressure points.

Great deal aside, there’s a lot to love about Amerisleep. While we’ve already touched on a few of these points, we’d like to go into more detail about the brand and why it’s a standout among mattress brands.

Amerisleep Receives High Customer Satisfaction

At the time of publishing for this guide, all Amerisleep mattresses have a customer satisfaction rating of 4.5 out of 5 stars on the Amerisleep website.

The secret to Amerisleep’s success may be their use of revolutionary technology. First, there’s the Celliant® cover. Celliant® is a fabric FDA-determined to promote more restful sleep, by recycling your natural body heat into infrared light. Next, there is the Bio-Pur® layer which, through its advanced open-cell structure, allows for more responsiveness and breathability. The Bio-Pur® layer conforms to your body to relieve pressure points while keeping your body temperature balanced for night-long comfort.

Next, they have the HIVE® layer, a zoned support layer designed to relieve pressure through the use of six-sided foam cores that expand and contract to your body. The HIVE® layer has been shown to reduce pressure points by 49%1.

Last, but not least, is the Bio-Core® layer, a core base layer that adds support to your hips and shoulders. The Bio-Core® layer helps maintain spine alignment throughout the night.

While these technologies are specific to Amerisleep mattresses, they also speak to the benefits that can come from memory foam mattresses in general. This is especially true when compared to the still-popular innerspring mattresses.

Amerisleep Uses Eco-friendly Materials

This mattress brand has taken the extra step to implement an eco-friendly manufacturing process that doesn’t sacrifice the top-quality mattresses customers have come to expect from the brand.

Amerisleep uses a Variable Pressure Foaming (VPF) manufacturing process, which results in virtually zero emissions released into the atmosphere. Amerisleep’s VPF process is the only method for making foam that exceeds the standards in the Federal Clean Air Act, making it one of the eco-friendliest manufacturing processes we have seen.

Amerisleep Has Excellent Trials and Warranties

Warranties are among the most important considerations for customers looking to purchase a new mattress. Amerisleep’s doesn’t disappoint, as the brand offers a risk-free, 100-night sleep trial on top of a two-decade warranty.

Unlike retailers that act as a middleman between brands and you, Amerisleep ships directly to your home. If you decide their mattress isn’t for you, Amerisleep will donate or recycle your mattress.

Amerisleep Is an Online Brand

Remember our earlier point about the benefits of shopping for online brands? That includes Amerisleep! You don’t have to worry about paying high markups to cover to the overhead and other fees retailers pass onto customers. Amerisleep’s online model means prices are already great. And with $200 off plus 2 free pillows for Black Friday, they’re even better.

Our Innerspring Recommendation: Stearns & Foster Estate Palace Luxury Firm

Our recommended innerspring mattress deal goes to the Stearns & Foster Estate Palace Luxury Firm. Made from Silk/wool fiber and 4-inch gel foam, this medium-firm mattress receives above average customer reviews. According to Sleep Like The Dead2, innerspring mattress prices can go anywhere from $200 to $3,000. This Stearns & Foster falls in-between and can cost as little as $1,500 when on sale.

Speaking of which, as part of Macy’s Black Friday deals, the Stearns & Foster Estate Palace Luxury Firm mattress is priced at $1,499. Claim yours online at or at any Macy’s store.

Disadvantages of Innerspring Mattresses

Innerspring mattresses remain a popular choice among consumers. They tend to be more affordable than memory foam—the average queen innerspring mattress costs $950 while the average memory foam mattress costs $1,350. Not to mention they’ve been around since the 1950s, making them familiar and trusted.

Unfortunately, innerspring mattresses have several disadvantages compared to memory foam mattresses. Let’s take some time to discuss them.

best black friday mattress sale

Lack of hip and waist support

Innerspring mattresses often tend to sag greater than memory foam mattresses–this could be why innerspring warranties allow for a greater sag or imprint than memory foam warranties– due to uneven weight distribution. Sagging in a mattress commonly develops around your hips, meaning that over time your hips will lose the support they need at night.

You may be thinking: What if I switch to a firm innerspring mattress? Wouldn’t they be more resistant to sagging and scooping? Unfortunately, it’s a common misconception that a firm innerspring mattress can solve support issues. First, the firmness of a mattress is not indicative of its quality. Second, if a mattress is too firm it creates an opposite curve in the hips by holding them too high, resulting in lower back pain.

Lower Mattress Lifespan

Innerspring mattresses have a considerably lower lifespan compared to memory foam mattresses. According to Sleep Like The Dead, about 25% of innerspring mattress owners report significant sagging—to the extent that it affects comfort and support—within three years. Memory foam mattresses, on the other hand, have an average lifespan of seven years, with well-made memory foam mattresses lasting much longer. Hybrid mattresses have a similar lifespan to innerspring mattresses.

Lower Overall Customer Satisfaction

Given the support and lifespan issues innerspring mattresses have, it should be no surprise that customer satisfaction suffers as a result. These mattresses are the lowest-rated mattress type overall, with only 65-70% of customers reporting satisfaction. Compare this to memory foam and hybrid mattresses, which have 80% and 73% customer satisfaction, respectfully.

Want to read more on memory foam vs. traditional innerspring? Read our post on the Consumer Reports comparison!

Tips for Getting the Best Black Friday Mattress Sale and Cyber Monday Mattress Deals

So, there you have it, our recommendations for the best Black Friday Mattress sales of 2018.

But we still have many other Black Friday sales to cover. After all, it’s our goal to provide consumers like you with the most information possible so you can make an informed Black Friday mattress purchase.

To us, this means more than listing stores and mattress prices. We want to our readers to be savvy mattress buyers and have a plan of attack for Black Friday 2018. We’ve already said not all deals are created equal. How can you spot the best one?

That’s why, before jumping into our complete list, we’d like to share some additional tips for finding the best Black Friday mattress deal.

Do your product research

Just as with laptops, mobile phones, and televisions, mattresses come in many brands and models. Which brands carry memory foam mattresses? What product qualities are the most important for each brand type? Need more tips? Check out our blog that helps those getting ready to buy a bed!

Below are the product qualities to keep in mind when researching different mattresses for Black Friday.


Memory Foam Mattresses

Product Quality Why It’s Important
Cover Material Different cover materials will have varying impacts on comfort and sleeping temperature.
Fire Protection Method All mattresses sold in the United States must meet federal flammability standards.
Foam Density High-density foams tend to have higher durability compared to low-density foams. Note that core foam density is separate from mattress firmness.
Layer Material and Thickness Different layer materials provide different levels of support for your back, hips, and shoulders.
Memory Foam Type Different memory foams will vary in breathability, response time and temperature sensitivity.
Warranty-required Impression Depth Warranties will only kick in after a certain sagging depth threshold is reached. Sagging requirements will vary by the mattress.


Innerspring Mattresses

Product Quality Why It’s Important
Coil Count Higher coil counts help provide better body support and increase mattress lifespan.
Coil Type Coil type can affect the durability, support, and longevity of innerspring mattresses.
Fire Protection Method Again, all mattresses sold in the United States must meet federal flammability standards.
Foam Layer Density High-density foams, along with coil count and type, can help increase mattress durability.
Foam Layer Thickness Foam thickness works with coils to add body support.
Padding Type Padding adds another layer of comfort and support to the mattress.
Ticking Fabric This outer fabric encloses the mattress and helps maintain the mattress’ shape. Ticking also contributes to feel and durability.
Warranty-required Sagging Depth Mattress warranties only kick-in after the mattress has achieved a certain sagging depth.


Learn What You Can about the Mattress Reputation

As you familiarize yourself with mattress characteristics and brands, you’ll likely start to see the same mattresses (or brands, at least) come up. What about these brands is being said on review sites and by customers?

In other words, you need to understand mattress reputation.

Yes, knowing characteristics like memory foam type and warranty information can help speak to quality. But reputation sheds light on what it is like to really own and sleep on the mattress.

Fortunately, today we have an easy-access resource at our fingertips to research mattress reputation: the internet.

Read Online Customer Reviews

When reading online reviews, look for a “verified customer” notification. This helps confirm the review is genuine.

As you read the reviews, look out for similar discussion points. Are people complaining about more firmness than expected? Are they praising an uptick in their quality of sleep? If you notice verified and unverified reviews pointing out the same flaws or drawbacks, you’re now getting a sense of the mattress’s reputation.

Turn to Other Online Review Sources

Customer reviews aren’t the only place to learn about mattress experiences. Customer education sites like Sleep Like The Dead specialize in giving in-depth reviews on specific mattresses and sharing general mattress advice.

Also, don’t forget about video reviews. Videos typically include demos of the mattress and graphics to lay out key points. Also, take note of any sponsored messages, as they may influence the reviewer’s opinion.

Be Prepared with Questions to Ask

Again, we come back to the pitfalls of in-store shopping. When you walk into a store or showroom, you’ll likely be approached by a salesperson who wants to tell you everything they know or think you need to know.

Unfortunately, there is often great miscommunication between the mattress suppliers, the retailers, the salespeople and you, the customer. Salespeople are there to make sales, of course, and some will do anything to close a deal. This could include overselling points on a mediocre mattress. They may be uncertain about a question you ask and make a “best guess” to keep you interested. In the worse cases, salespeople may flat out lie about return and warranty policies and mattress quality. A lot of the time, salespeople don’t know much more than you.

Why do these tactics work? First, it’s impossible for customers like you to gauge a mattress for 15 minutes in a showroom. Second, talking person-to-person about an important decision adds pressure. Between this, the potential loss on a huge deal and the added sales pressure tactics, it’s hard not to get rattled!

Start Your Deal-searching before the Big Day

After understanding the types of mattresses available for purchase, you’ll have a better understanding of which mattress is right for you. Now it’s time to find the best deal for that mattress.

Fortunately, companies today start advertising Black Friday deals weeks in advance, and not just on television. Newspapers and store flyers from Macy’s, Sears and other retailers will give an overview of all their Black Friday offerings.

Questions to Ask About Black Friday and Cyber Monday Mattress Deals

Indeed, there are more than mattress characteristics to understand, such as delivery policy, and warranty coverage. When researching Black Friday deals, keep the following questions in mind:

  • What are the terms of the sale, including dates? For in-store deals, are there location restrictions?
  • Is delivery included in the advertised Black Friday price? If not, how much will delivery cost?
  • How long do I have to return the mattress? Are there any return fees?
  • What are the warranty’s terms and conditions? What’s covered under warranty, and for how long?

Cyber Monday Mattress Deals Could Be Worth the Wait

Today’s deals are no longer limited to Black Friday. All Black Friday weekend, and now through Cyber Monday, brands are offering great in-store and online deals for their customers.

When doing your Black Friday research, don’t forget to check out the deals available on Cyber Monday. It’s likely you aren’t just mattress shopping on Black Friday—you must grab the best deals on other items, too! If there’s a great online mattress deal available through Monday, mark it so you can focus on other, more time-sensitive deals.

Remember that Black Friday falls on November 23 and Cyber Monday on November 26. There’s an entire weekend of deals to enjoy. Don’t feel pressured to take care of everything in one day!

The Complete 2018 Black Friday Mattress Sale List

Now that we’ve covered some essentials Black Friday shopping tips, it’s time to reveal our full list of 2018 Black Friday mattress deals. We’ve broken out this list into three sections:

  • Online mattress sales.
  • Major retailer and showroom sales.
  • Warehouse and club store mattress sales.

Online Mattress Sales

As if we haven’t said it enough, online mattress brands often have great deals on mattresses you may not find in stores. This year’s deals include:


Again, we have to mention Amerisleep’s Black Friday deal, which includes $200 off any mattress purchase and two free pillows. Just use the code BF200 upon checkout. Other Black Friday deals include up to $900 savings on adjustable beds and mattress sets. Savings depend on model and size.

Serta Online

Serta sells innerspring, hybrid, and memory foam mattresses at affordable prices (memory foam mattresses regularly start at $1,099). This brand receives consistently high reviews, particularly on its iComfort mattress line. The Black Friday deal is coming soon!

Tempur-Pedic Online

Tempur-Pedic sells memory foam and hybrid mattresses at mid to high-end prices (their prices start around $1,600). Additional products include ergonomic bed bases, bedding, and pillows. The Black Friday deal is coming soon!

Major Retailer and Showrooms Sales

Despite the downsides of purchasing mattresses in-store, retailers and showrooms may still have Black Friday deals you’d like to take advantage of. Many retailers also have online stores, which may launch Black Friday deals earlier than the day itself.


Macy’s brick-and-mortar stores and carry quality mattress models from brands including Beautyrest, Serta, Sealy, and Stearns & Foster. Offerings span the entire price range, from promotional mattresses starting at $500 or lower to over $3,500. The Black Friday deal is coming soon!


Another mattress retailer mainstay, Sears and carry brand-name mattresses including those by Beautyrest, Serta, Sealy, and Tempur-Pedic. Similar to Macy’s, Sears’ mattress selection includes everything from promotional and discount mattresses to high-end selection in the $2,000-plus range. The Black Friday deal is coming soon!


JCPenney’s mattress selection includes name brands like Beautyrest, Purasleep, Serta, Sealy, and Tempur-Pedic. The Black Friday deal is coming soon!

Mattress Firm and Sleepy’s

Both showrooms carry name brands including Beautyrest, Dream Bed, Hampton & Rhodes, and Serta. The Black Friday deal is coming soon!


Retail giant Walmart tends to have Black Friday deals on discount and promotional mattress brands like Mainstays. The Black Friday deal is coming soon!.

Warehouse and Club Store

These stores may have Black Friday deals specifically on promotional and close-out mattress selections. These stores require membership so additional fees may apply for non-members.

BJ’s Wholesale

BJ’s tends to offer several hundred-dollar discounts on mattress brands like Contour Rest, Sealy, and Therapedic. The Black Friday deal is coming soon!


Costco provides a mix of online and in-store mattress deals on brands including Blackstone. Some deals are online only, so make sure to check deals before stopping at your nearest location. The Black Friday deal is coming soon!

Sam’s Club

Sam’s Club also offers discounts on memory foam, innerspring, hybrid mattresses by name brands like Beautyrest and Serta. The Black Friday deal is coming soon!

Make the Most of the 2018 Black Friday and Cyber Monday Mattress Deals

There you have it, a complete list to the best Black Friday mattress sales of 2018. We’ve covered a lot, from tips for finding the best deals to an overview of every Black Friday mattress deal around.

Keep in mind that the Black Friday deals we’ve covered may change as brands and stores update their deals closer to the holiday weekend. While we’ll do our best to update our guide to reflect these changes, we encourage you to do final research before making your mattress purchase. Just another reason why we wanted to share all our Black Friday deal searching tips!

We hope we’ve equipped you with the knowledge you need to make the most out of Black Friday 2018. Now, it’s time for you to go out and get the best mattress, at the best price, for you. Good luck!


[2] Milne, C. T. APRN, MSN, BC, CWOCN; Saucier, D. APRN, MSN, FNP-BC, CWCN; and Motta, G., BSN, MPH, ET. Evaluation of a Variable Pressure Foaming (VPF) Mattress with Surface Modification Technology (SMT) for Prevention and Treatment of Pressure Ulcers in General Medical-Surgical Patients. 43th Annual Conference of the Wound, Ostomy and Continence, June, 2011

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